Cookie Policy

Cookie Policy

Effective Date: December 19, 2025
Last Updated: December 19, 2025

This Cookie Policy explains how SJR E COMMERCE, doing business as Eastline Official ("we," "us," or "our"), uses cookies and similar tracking technologies on our website at eastlineofficial.com (the "Site").

By using our Site, you consent to the use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies, you should change your browser settings accordingly or discontinue use of our Site.

1. WHAT ARE COOKIES?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. Cookies are widely used by website owners to make their websites work more efficiently, provide a better user experience, and gather analytics and reporting information.

1.1 How Cookies Work

When you visit our Site, cookies are downloaded to your device. These cookies contain information that is transferred to your device's hard drive. Cookies help us recognize your device when you return to our Site and remember your preferences and settings.

1.2 First-Party vs. Third-Party Cookies

  • First-Party Cookies: Set by us (Eastline Official) directly on our Site. We have full control over these cookies and the data they collect.
  • Third-Party Cookies: Set by external services and partners (such as Google Analytics, Facebook, payment processors) that we use on our Site. These third parties may use cookies to track your activity across different websites.

1.3 Session vs. Persistent Cookies

  • Session Cookies: Temporary cookies that are deleted when you close your browser. They help us maintain your session as you navigate through our Site.
  • Persistent Cookies: Remain on your device for a set period or until you manually delete them. They remember your preferences and settings for future visits.

2. WHY WE USE COOKIES

We use cookies for several important reasons:

  • Essential Functionality: Enable core features like shopping cart, checkout, account login, and security
  • Performance and Analytics: Understand how visitors use our Site, which pages are most popular, and how we can improve user experience
  • Personalization: Remember your preferences, settings, and previous interactions with our Site
  • Marketing and Advertising: Deliver relevant advertisements, measure ad effectiveness, and prevent you from seeing the same ads repeatedly
  • Security: Protect against fraud, unauthorized access, and other security threats

3. TYPES OF COOKIES WE USE

We use the following categories of cookies on our Site:

3.1 Strictly Necessary Cookies (Essential)

These cookies are essential for the Site to function properly and cannot be disabled in our systems. They are usually set in response to actions you take, such as setting privacy preferences, logging in, or filling out forms.

Purpose:

  • Enable shopping cart and checkout functionality
  • Maintain your session and keep you logged in
  • Remember items in your cart between sessions
  • Ensure secure transactions and prevent fraud
  • Provide access to secure areas of the Site
  • Comply with legal and regulatory requirements

Examples:

  • cart: Stores items in your shopping cart
  • secure_customer_sig: Maintains your login session
  • checkout_token: Enables secure checkout process
  • _shopify_s, _shopify_y: Shopify platform session cookies

Duration: Session cookies (deleted when browser closes) or up to 2 years

Can be disabled? No - these cookies are necessary for the Site to function

3.2 Performance and Analytics Cookies

These cookies collect information about how visitors use our Site, such as which pages are visited most often, how long visitors stay on pages, and any error messages encountered. All information collected is aggregated and anonymized.

Purpose:

  • Analyze website traffic and user behavior patterns
  • Understand which pages and features are most popular
  • Identify technical issues and errors
  • Measure website performance and loading times
  • Improve Site navigation and user experience
  • Generate statistical reports on Site usage

Examples:

  • _ga, _gid, _gat: Google Analytics cookies that track user interactions and generate usage statistics
  • _hjid: Hotjar cookie for session recording and heatmap analysis
  • _shopify_sa_p, _shopify_sa_t: Shopify analytics cookies

Duration: From session-based to 2 years

Can be disabled? Yes - through browser settings or opt-out tools

3.3 Functional Cookies

These cookies enable enhanced functionality and personalization. They remember your choices and preferences to provide a more personalized experience.

Purpose:

  • Remember your language and currency preferences
  • Recall your location for localized content
  • Save your login details (if you select "Remember Me")
  • Customize content based on your preferences
  • Enable social media features and integrations
  • Remember your consent preferences for cookies

Examples:

  • localization: Stores your preferred language and currency
  • keep_alive: Maintains your session preferences
  • cookieConsent: Remembers your cookie consent choices

Duration: From session-based to 1 year

Can be disabled? Yes - but some features may not work properly

3.4 Advertising and Marketing Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They also help us measure the effectiveness of our advertising campaigns and limit the number of times you see the same ad.

Purpose:

  • Display personalized advertisements based on your browsing behavior
  • Track conversions and measure ad campaign performance
  • Enable retargeting and remarketing campaigns
  • Prevent you from seeing the same ads repeatedly (frequency capping)
  • Build audience profiles for targeted advertising
  • Share data with advertising partners and networks

Examples:

  • _fbp, fr: Facebook Pixel cookies for targeted advertising on Facebook and Instagram
  • IDE, DSID: Google Ads cookies for remarketing and conversion tracking
  • _gcl_au: Google AdSense cookie for ad personalization
  • _ttp: TikTok Pixel for advertising and analytics
  • _pin_unauth: Pinterest tracking cookie

Duration: From 30 days to 2 years

Can be disabled? Yes - through browser settings, opt-out tools, or ad preference centers

4. THIRD-PARTY COOKIES AND SERVICES

We use several third-party services that set cookies on our Site. These third parties have their own privacy policies and cookie policies that govern their use of your data.

4.1 E-Commerce Platform

Shopify Inc.

  • Purpose: Powers our online store, shopping cart, checkout, and payment processing
  • Cookies: _shopify_s, _shopify_y, cart, secure_customer_sig, checkout_token
  • Privacy Policy: shopify.com/legal/privacy

4.2 Analytics and Performance

Google Analytics

Hotjar (if applicable)

4.3 Advertising and Marketing

Facebook Pixel

Google Ads

TikTok Pixel (if applicable)

4.4 Payment Processing

Shopify Payments

  • Purpose: Processes credit card and payment transactions securely
  • Security: PCI-DSS Level 1 compliant, SSL encrypted
  • Privacy Policy: shopify.com/legal/privacy

4.5 Social Media Plugins

We may use social media plugins (Facebook, Instagram, Twitter, Pinterest, TikTok) that allow you to share content. These plugins may set cookies to track your interactions.

5. HOW TO MANAGE AND CONTROL COOKIES

You have several options to manage, control, and delete cookies:

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • Block all cookies
  • Accept only certain cookies (e.g., first-party only)
  • Delete cookies after each browsing session
  • Receive notifications when cookies are being set
  • View and delete existing cookies

How to Manage Cookies in Popular Browsers:

  • Google Chrome: Settings > Privacy and Security > Cookies and other site data
  • Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Cookies and website data
  • Microsoft Edge: Settings > Privacy, search, and services > Cookies and site permissions
  • Opera: Settings > Privacy & Security > Cookies

For detailed instructions, visit your browser's help section or support website.

5.2 Opt-Out Tools and Preference Centers

You can opt out of certain types of cookies using industry opt-out tools:

5.3 Mobile Device Settings

For mobile devices, you can manage cookies and tracking through device settings:

  • iOS (iPhone/iPad): Settings > Safari > Block All Cookies or Prevent Cross-Site Tracking
  • Android: Settings > Google > Ads > Opt out of Ads Personalization

5.4 Do Not Track (DNT) Signals

Some browsers have a "Do Not Track" (DNT) feature that signals websites you visit that you do not want your online activities tracked. Currently, there is no industry-wide standard for how websites should respond to DNT signals.

Our Site does not currently respond to DNT signals. However, you can use the cookie management options described above to control tracking.

5.5 Impact of Disabling Cookies

Important: If you block or delete cookies, some features of our Site may not function properly. Specifically:

  • You may not be able to add items to your shopping cart or complete checkout
  • You may need to log in every time you visit the Site
  • Your preferences and settings will not be saved
  • Some pages may load more slowly or display incorrectly
  • Personalized content and recommendations will not be available

Essential cookies cannot be disabled as they are necessary for the Site to function.

6. COOKIES AND PERSONAL DATA

6.1 What Data Do Cookies Collect?

Cookies may collect various types of information, including:

  • IP address and approximate location (city, state, country)
  • Browser type, version, and language
  • Operating system and device type
  • Pages visited, links clicked, and time spent on pages
  • Referring website (where you came from)
  • Search terms used to find our Site
  • Products viewed, added to cart, or purchased
  • Login status and account information

6.2 How We Protect Cookie Data

We implement appropriate security measures to protect data collected through cookies:

  • SSL/TLS encryption for data transmission
  • Secure storage on protected servers
  • Access controls limiting who can view cookie data
  • Regular security audits and updates
  • Compliance with data protection regulations

6.3 Data Retention

Cookie data is retained for varying periods depending on the type of cookie:

  • Session Cookies: Deleted when you close your browser
  • Persistent Cookies: Retained for the duration specified by the cookie (typically 30 days to 2 years)
  • Analytics Data: Typically retained for 26 months (Google Analytics default)

7. COOKIES AND PRIVACY LAWS

7.1 Compliance with US Privacy Laws

Our use of cookies complies with applicable US federal and state privacy laws, including:

  • California Consumer Privacy Act (CCPA)
  • California Privacy Rights Act (CPRA)
  • Federal Trade Commission (FTC) guidelines
  • Children's Online Privacy Protection Act (COPPA) - we do not knowingly collect data from children under 13

7.2 Your Privacy Rights

Depending on your location, you may have certain rights regarding cookies and personal data:

  • Right to Know: What cookies are used and what data is collected
  • Right to Access: Request a copy of data collected through cookies
  • Right to Delete: Request deletion of cookie data (subject to legal exceptions)
  • Right to Opt-Out: Opt out of non-essential cookies and targeted advertising
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise these rights, contact us at contact@eastlineofficial.com or +1 (505) 441-3487.

7.3 California Residents - CCPA/CPRA Rights

If you are a California resident, you have additional rights under the CCPA and CPRA:

  • Right to opt out of the "sale" or "sharing" of personal information (we do not sell personal information, but third-party cookies may constitute "sharing" for targeted advertising)
  • Right to limit use of sensitive personal information
  • Right to correct inaccurate personal information

To opt out of targeted advertising cookies, use the cookie management tools described in Section 5.

8. UPDATES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Post the updated policy on our Site
  • Notify you of material changes via email or prominent notice on our Site (if required by law)

Your continued use of our Site after any changes indicates your acceptance of the updated Cookie Policy. We encourage you to review this policy periodically to stay informed about our use of cookies.

9. CONTACT US ABOUT COOKIES

If you have questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please contact us:

SJR E COMMERCE
Doing Business As: Eastline Official

Email: contact@eastlineofficial.com
Phone: +1 (505) 441-3487
Business Hours: Monday - Friday, 9:00 AM - 5:00 PM MST

Mailing Address:
1209 Mountain Road Pl NE Ste R
Albuquerque, NM 87110
United States

EIN: 98-1889650

10. ADDITIONAL RESOURCES

For more information about cookies and online privacy, visit:

11. CONSENT

By using our Site, you consent to the use of cookies as described in this Cookie Policy. If you do not agree to our use of cookies, you should adjust your browser settings to block cookies or discontinue use of our Site.

For essential cookies that are necessary for the Site to function, your consent is not required as these cookies are exempt from consent requirements under applicable laws.

This Cookie Policy is designed to provide transparency about our use of cookies and tracking technologies. It complies with US privacy laws including CCPA/CPRA and follows e-commerce best practices for cookie disclosure.